MANAGING MEDICAL PRODUCT INNOVATION
This course will provide the student theoretical and practical knowledge of new product development principles and practices used today in the creation of medical products and services. The course covers the entire innovation process from Idea Discovery through Product Development and into Product Launch. Knowledge is provided through the use of dynamic lectures, videos, case studies, team exercises and guest speakers from industry. Students will acquire skills in the following areas: Team Performance, Project Management, Lean Startup, Ideation, Market Research, Design Thinking, Clinical NPD, Risk Management, Financial Analysis, Product Innovation Management, Strategy, Portfolio Management, Product Innovation Process and How to Pitch Your Idea. Students are introduced to project development and management tools established by the PDMA (Product Development and Management Association) and become certified in the PDMA Body of Knowledge.