BUSINESS ANALYTICS: STRATEGIC ESSENTIALS
Business Analytics: Strategic Essentials explores the growing use of Advanced Analytics ("AA"; predictive/prescriptive analytics) as a critical element for business strategy development and managerial priorities. Students will develop a fundamental understanding of how AA is being used to drive strategic change, market leadership, and functional priorities. Students will: Understand why AA is viewed as a strategic imperative for organizations, Establish a framework to apply AA to various levels of strategic and functional priorities, Develop an overall fluency in matters that directly impact the success of AA implementations The course uses a mixture of lectures, readings, case discussions, and written case analyses. The focus is helping students build an overall framework that will assist in achieving target returns on investment related to AA-driven initiatives that students will lead in their careers.