LANGUAGE, CULTURE AND SOCIETY
Certain cultural concerns are well-labeled linguistically: kinship, plant-names, diseases, colors, etc. The study of how such semantic fields are labeled and organized is ethnosemantics. Much of the way language is used depends on the context of speaking. Different ways of talking to different people is the subject matter of sociolinguistics. Some thoughts that we habitually think seem illogical on reflection, but it seems as if our language predisposes us to think this way. Such phenomena are addressed by the sapir-whorf hypothesis.