SOCIAL MEDIA STRATEGY
Session
Katz Session 1
Class Number
26105
Career
Graduate
Dates
1/25/2021 - 3/12/2021
Units
1.5 units
Grading
Grad Letter Grade
Description
Social media is changing how business is done around the world in almost every industry. How does social media effect your business? This course provides students with a detailed and up-to-date understanding of social media from a business strategy perspective. Through a series of lectures, case studies, and workshops, students learn how to identify opportunities for using social media in a variety of business areas, including marketing, operations, advertising, services, and human resources. The course takes a broad perspective and considers how social media it can be used successfully for business-to-consumer, business-to-business, and intra-company purposes. A central theme in this course is for students to apply what they learn to their own businesses and industries in order to identify opportunities for strategic, value creating uses of social media in their companies. After taking this course students will see how social media impacts business in many different ways and goes beyond simply using Facebook, twitter, or other popular social platforms for basic marketing purposes.
Class Details
Instructor(s)
Yue Wu
Meets
Fr 1:00PM - 5:00PM
Meeting Dates
02/05/2021 - 02/05/2021
Room
117 Mervis Hall
Instructor(s)
Yue Wu
Meets
Sa 9:00AM - 5:00PM
Meeting Dates
02/06/2021 - 02/06/2021
Room
117 Mervis Hall
Instructor(s)
Yue Wu
Meets
Su 9:00AM - 5:00PM
Meeting Dates
02/21/2021 - 02/21/2021
Room
117 Mervis Hall
Campus
Pittsburgh Campus
Location
Pittsburgh Campus
Components
Lecture Required
Textbooks/Materials
Textbooks to be determined
Enrollment Restrictions
Restricted to BUSADP-MBA
Available Seats: 20
Restricted to BUSAD-MBA
Available Seats: 0
Class Availability
Status
Open
Seats Taken
34
Seats Open
6
Class Capacity
40
Unrestricted Seats
6
Restricted Seats
0
Wait List Total
0
Wait List Capacity
20