PRINCIPLES OF MARKETING
Session
Full Term Session
Class Number
23078
Career
Undergraduate
Dates
1/19/2021 - 5/1/2021
Units
3 units
Grading
LG/SNC Elective Basis
Description
This course introduces students to marketing as an integral component of an effective business strategy to build valuable business partnerships and profitable customer relationships. Topics covered include the marketing environment, managing market information, consumer behavior, market segmentation, branding strategy, product development, pricing, distribution, integrated marketing communication, and marketing ethics.
Enrollment Requirements
Prerequisite: UL and MGMT 0110
Class Attributes
Community Educational Impact
Community General Impact
Class Notes
Hybrid
Class Details
Instructor(s)
Ching Hsiao Chiang
Meets
TuTh 2:30PM - 3:45PM
Meeting Dates
01/19/2021 - 05/01/2021
Room
111 Swarts Hall
Campus
Bradford Campus
Location
Bradford Campus
Components
Lecture Required
Textbooks/Materials
No textbooks required for this class
Class Availability
Status
Open
Seats Taken
21
Seats Open
1
Class Capacity
22
Unrestricted Seats
1
Restricted Seats
0
Wait List Total
0
Wait List Capacity
20