SPECIAL TOPICS IN MASS COMMUNICATION
Session
Full Term Session
Class Number
22361
Career
Undergraduate
Dates
1/19/2021 - 5/1/2021
Units
3 units
Grading
LG/SNC Elective Basis
Description
This course covers a specialized topic in mass communication. Topics vary every semester.
Enrollment Requirements
PREQ: (COMMRC 0320 or COMM 0102) and ENG 0102 or ENGCMP (0002 or 0006 or 0020 or 0200 or 0203 or 0205 or 0207 or 0208 or 0210 or 0212) or ENGFLM 0210 or FP (0003 or 0006)
Class Attributes
Writing Intensive Course (WRIT)
Hybrid
Class Notes

This CGS hybrid course combines web-based interaction and synchronous instruction. Students need to be available for virtual online meetings during designated class times and participate in asynchronous discussions and activities delivered through the CANVAS learning management system (LMS). Students must have reliable internet access to take this course. Students complete the course requirements within one term and move through the course materials as a cohort.

Todays public relations professionals need to understand and be competent in many forms of communication. The business world they work in is rapidly evolving with owned, paid and earned media converging. Media relations, social media content creation, influencer engagement, and earned media are now equally important for any organizations strategic communications. The role of the public and media relations practitioner has changed to reflect this shift. This course will focus on what defines the media: Who are they? What do they do? How do they get their stories? What tools are needed in todays media environment? You will learn how to best engage, connect and tell clients┬┐ stories and brand messages to a multitude of media outlets, using a wide variety of strategic multimedia tactics and methods. One critical skill both expected and developed in media relations is being able to write well, which the course will focus on.

The planned operational modality for this class is REMOTE. For more information please visit http://www.provost.pitt.edu/students/student-success-flexpitt/flex-pitt-guarded-risk-posture-all-students-remote/

Class Details
Instructor(s)
James Talerico
Topic
PUBLIC AND MEDIA RELATIONS
Meets
We 6:30PM - 9:00PM
Meeting Dates
01/19/2021 - 05/01/2021
Room
WEB Based Class
Campus
Pittsburgh Campus
Location
Pittsburgh Campus
Components
Lecture Required
Textbooks/Materials
Textbooks to be determined
Enrollment Restrictions
College of General Studies
Available Seats: 0
Class Availability
Status
Closed
Seats Taken
22
Seats Open
0
Class Capacity
22
Unrestricted Seats
0
Restricted Seats
0
Wait List Total
0
Wait List Capacity
20