HOSPITALITY AND TOURISM MARKETING
Session
Full Term Session
Class Number
31109
Career
Undergraduate
Dates
8/19/2020 - 12/5/2020
Units
3 units
Grading
LG/SNC Elective Basis
Description
This course will help students appreciate, develop, and manage marketing in the hospitality and travel industry sectors. The course will introduce basic concepts and skills in tourism marketing, and will address differences between tourism and other industries. Students will learn how marketing managers can position their products or destinations to capture customers.
Enrollment Requirements
Prerequisites: Upper-Level Courses require completion of ENG 0101, ENG 0102, FS 0102, and the MATH competency
Class Details
Instructor(s)
Jennifer Forney
Meets
MoWeFr 1:00PM - 1:50PM
Meeting Dates
08/19/2020 - 12/05/2020
Room
104 Swarts Hall
Campus
Bradford Campus
Location
Bradford Campus
Components
Lecture Required
Textbooks/Materials

Marketing for Hospitality

College Text
Status Required
ISBN 9780134151922
Author Kotler
Publisher PH
Edition 7th
Published 16
Price 194.25 USD
Notes Used Price: $145.75 subject to change

Marketing for Hospitality

EBook
Status Recommended
ISBN 9780134141763
Author Kotler
Publisher PH
Edition 7th
Price 49.00 USD
Notes choose between book or ebook
Class Availability
Status
Open
Seats Taken
4
Seats Open
8
Class Capacity
12
Unrestricted Seats
8
Restricted Seats
0
Wait List Total
0
Wait List Capacity
10